Kim Realty

Established in 1980, Kim Realty has been a trusted name in the market. Delivered 100+ completed successful property projects for over four decades.

Result

We Increased genuine leads for the project by generated 152M total revenue throughout overall conversion.

“A Serious Marketing has been an exceptional partner in our digital marketing journey. Their team’s expertise in Property advertising has helped us generate qualified leads and increase conversion rates. They are proactive, responsive, and always stay ahead of the curve in terms of industry trends.”

Mr Ng

Director, Kim Realty

Issue Facing

Here are some of the key challenges they were encountered before:

1. Changing buyer preferences

The preferences and priorities of buyers have evolved, influenced by factors such as technological advancements, sustainability concerns, and lifestyle changes.

2. Technological advancements

Technology continues to reshape property industry, with advancements in virtual reality, artificial intelligence, and online platforms.

3. Market volatility

Economic downturns / current suppy > demand property trend affect the demand for properties, potential buyers delay their purchase decisions

Solution

A Serious Marketing helps KIM Realty define and refine its brand identity, positioning, and messaging. We conduct market research, competitor analysis, and audience segmentation to develop a strategic framework that aligns with the client’s goals and resonates with their target audience. This involves creating a unique value proposition, brand guidelines, and messaging strategies to effectively communicate the brand’s essence and differentiate it from competitors.