MCT

A listed company, MCT has been a trusted developer in the market, providing top-notch services and delivering successful projects over decade.

Result

We decreased 27% for Cost per lead and generated 12.5M total revenue throughout the entire period of project.

“A Serious team’s attention to detail, constant optimization, and commitment to driving results has played a crucial role in building our brand’s online presence. We appreciate their professionalism and results they have achieved for us”

Mr Chong

Chief Executive Director, MCT

Issue Facing

Here are some of the key challenges they were encountered before:

1. Selling Cycles

Different expectations from clients and different market insights, buyers compared to other available properties, it may take longer for properties to sell or lease.

1. Unstable market insights

The preferences and priorities of buyers have evolved, influenced by factors such as technological advancements, sustainability concerns, and lifestyle changes.

2. Technological advancements

Technology continues to reshape property industry, with advancements in virtual reality, artificial intelligence, and online platforms.

3. Market volatility

Economic downturns / current suppy > demand property trend affect the demand for properties, potential buyers delay their purchase decisions

Solution

A Serious Marketing helps MCT define and refine its brand identity, positioning, and messaging. We conduct market research, competitor analysis, and audience segmentation to develop a strategic framework that aligns with the client’s goals and resonates with their target audience. This involves creating a unique value proposition, brand guidelines, and messaging strategies to effectively communicate the brand’s essence and differentiate it from competitors.