Metrogen

With extensive experience, Metrogen built homes with a proven track record of delivering over 10,000 units of residential, commercial, and industrial properties

Result

We helped Metrogen increases appointment rate by 56% from Q1 to Q4 for a sustainable result.

“They are our invaluable partner in our online advertising efforts. Their data-driven approach, combined with their excellent campaign management, has resulted in a significant increase in our online traffic. Their team is knowledgeable, professional, and always goes for higher convertion rate.”

Mr Gan

Senior Manager, Metrogen

Issue Facing

Here are some of the key challenges they were encountered before:

1. Selling Cycles

Different expectations from clients and different market insights, buyers compared to other available properties, it may take longer for properties to sell or lease.

2. Unstable market insights

The preferences and priorities of buyers have evolved, influenced by factors such as technological advancements, sustainability concerns, and lifestyle changes.

3. Technological advancements

Technology continues to reshape property industry, with advancements in virtual reality, artificial intelligence, and online platforms. Technology continues to reshape property industry, with advancements in virtual reality, artificial intelligence, and online platforms.

3. Market volatility

Economic downturns / current suppy > demand property trend affect the demand for properties, potential buyers delay their purchase decisions

Solution

A Serious Marketing helps Metrogen define and refine its brand identity, positioning, and messaging.
We conduct market research, competitor analysis, and audience segmentation to develop a strategic framework
that aligns with the client’s goals and resonates with their target audience.
This involves creating a unique value proposition, brand guidelines, and messaging strategies
to effectively communicate the brand’s essence and differentiate it from competitors.