Chief Executive Officer, SuCaLess
With the rise of artificial sweeteners and natural sugar substitutes, manufacturers of sugar-based products face competition from healthier and low-calorie options from market.
With numerous players in the sugar food and beverage industry, it’s crucial for manufacturers to establish a unique brand identity and differentiate themselves from the competition. This can be challenging when many products in the market offer similar taste profiles and functionalities.
Consumer awareness about the negative effects of excessive sugar consumption, pose a challenge for manufacturers of sugar-based food and beverages as consumers may be more inclined to choose healthier alternatives.